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Theale-Based Westcoast Secures Major Video Conferencing

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Theale-based tech supply specialist Westcoast is celebrating a major business success after becoming official UK distributor for video conferencing manufacturer, Boom Collaboration.

Westcoast will supply the complete Boom Collaboration range, including 4K PTZ conferencing cameras, video bars, personal devices and audio speakers – to more than 5,000 active trade resellers across the country and beyond.

Boom Collaboration was formed in 2020 by founders Fredrik Hörnkvist and Holli Hulett, in a bid to disrupt the sector and stand out from the crowd – creating high performance, high value advanced products.

The ambitious Texas-based business has quickly developed an extensive conferencing portfolio and operates in 30 countries, with plans to extend to 20 more, having added 12 new markets already this year. Its operation is underpinned by the creation of four logistics centres covering all corners of the globe.

Sustained success

“Westcoast provides us with the perfect platform to officially launch the brand into the UK and open the door to sustained sales success – for all parties and most importantly their resellers. We want to offer something a little different both in terms of our products and how we do business. We are not another ‘me-too’ brand,” Hörnkvist highlights.

The Boom UNO vertical video bar, MAGNA 4K PTZ camera and GEMINI expandable audio innovation are some of the many devices available through Westcoast, along with the GOJO multi-camera controller.

“Boom Collaboration might be a relatively new conferencing name but the company has quickly built an impressive reputation and a very comprehensive product portfolio, which covers everything from personal workspaces to huddle rooms and large boardrooms,” says Westcoast’s UC Business Manager, Sam Armstrong.

He added: “There’s lots of innovation too such as intelligent video bars, expandable wireless audio and even a user friendly multi-camera controller to facilitate live events.

“Boom Collaboration can offer our resellers something different and it is a very welcome addition to our high calibre UC collaboration division across the UK and also France and Germany. We are confident this new partnership will be a big success.”

Boom’s co-founder Hulett agrees with the importance of building long term relationships. “We are young and fresh with new ideas, backed by years of personal experience that already makes us experts in this field. We are not afraid to stand out, be bold, brave and loud and do things a little differently. A disrupter to take on the field.”

Industry powerhouse

She continues: “It’s about offering the highest levels of support to resellers through the distribution channel and going the extra mile with Westcoast. We don’t want to just stay in the middle lane.

“We recognise resellers have the relationship with customers. Together we can help them transition to the new world we live in. They can lean on us. We are happy to help.”

Hörnkvist concludes: “Our vision is based on creating better meetings. Simply. We offer future proof solutions with solid components and technology to stand the test of time. We cover all user and room size environments.

“Equally we want to show personality, fun and passion. We are young with lots of ambition to grow. Joining forces with a huge industry powerhouse like Westcoast will add further fuel to the fire and enable us to penetrate deep into the UK and wider international markets. This is a major step forward in our growth strategy. Boom is beginning to boom.”