Elements Kitchens Host Cookery Book Launch for New Writer, Anneeka Ludhra
Elements Kitchens Design Studio (Reading, Berkshire) will come alive on Thursday, 8th December when it hosts the launch of Anneeka Ludhra first cookery book ‘Dadima’s: Celebrating Grandmother’s Wisdom Through Indian Cooking.’ (see additional info below)
Elements first met Anneeka back in May at Henley on Food, the food festival offshoot of Henley Literary Festival, which we supported by supplying the main stage demonstration kitchens. Anneeka was then at the start of her exciting journey, and we were honoured to join her for the remainder by inviting her team to use our Design Studio’s display kitchens as sets for cooking ‘action-shot’ photographs of Anneeka and her family, which are included along with the recipes and reflections in her book.
Michael Taplin, director of Elements Kitchens: “As Anneeka’s writing focuses on family and the social aspects of cooking, we felt this sat perfectly with our own brand and values as a close-knit family company, who take real living and individuals into account when developing great kitchen design. We are thrilled to have been part of this exciting project, and the whole Elements team are looking forward to welcoming both Anneeka and her family back to our Design Studio to celebrate the launch of her first cookery book.”
Elements will welcome back Anneeka and her family, including the grandmother that inspired her, for an exclusive cookery evening exploring the inspiration behind her first recipe book. She will be cooking a selection of recipes from the book for guests to try, along with speaking about tips and tricks passed down to her through the generations. She will finish the evening with a book signing.
Anneeka will be touring with her book over the coming month, dates include visits to Padstow (Cornwall), Ely (Cambridgeshire), Covent Garden (London) and Great Missenden (Buckinghamshire) and we are sure she will be a name to be reckoned with in the world of great cookery in the future.
ABOUT ELEMENTS KITCHENS
Based in Reading, Berkshire, elements; Kitchens was founded in 1995 by kitchen designer Michael Taplin and partner Sarah Dunkason, building the business initially from pure recommendation, it now boasts thousands of satisfied clients and one of the most impressive kitchen showrooms in the South East.
ABOUT ANNEEKA LUDHRA’S NEW BOOK, DADIMA’S
Take seven grandmothers. Combine with 500 years’ experience. Finish with an up-and-coming star of Indian cookery. The result? A tasty mix of know-how and show-how that’s set to be a big hit this Christmas – with a little life advice thrown in for free.
Anneeka Ludhra’s new book ‘Dadima’s – Celebrating Grandmother’s Wisdom Through Indian Cooking’ brings traditional expertise bang up-to- date in a cookbook with a difference. Berkshire-based Anneeka, 25, looked to the older generation as a starting point when she set out on a mission to discover the true flavours of the old country and connect generations in the process. She then added her own twist to almost 50 classic recipes, all of which are lavishly illustrated in the 224-page book.
And the seven grandmothers she found through her network didn’t stop there. As well as being consulted on the finer points of Indian cooking, each of them added a little spice in the form of some pearls of wisdom to pass on to the younger generation.
“Older people have so much to offer, not only in the secrets of the kitchen learned over many decades, but in life experience,” says Anneeka. “Of course, it’s the food that really does the talking in the book – heeding the life advice is optional!”
The research for her book took her all over the country to seek out grandmothers she knew of, renowned for their excellent cooking.
“We carefully prepared every recipe from scratch with the aim of showing people how to make truly authentic dishes at home. The result is a far cry from what you might find in most Indian restaurants. Their menus feature cuisine which has, not surprisingly, adapted to the English palette. But in the case of the grandmothers, there was more of a connection with India, and the knowledge they brought over here with them has been passed down across the centuries.”
The recipes chosen for the book are written in an informal style, with plenty of pointers for the amateur cook. Among them are old-school favourites like aloo paratha (stuffed potato flatbread), aloo gobi, mah di daal, cholay and pea and potato samosas, together with dishes for those with a sweeter tooth, such as mango kulfi and barfi.
The handsome hardback book (RMC Media, £19.95. ISBN 978-1-907998-25-6) makes the ideal Christmas gift and is available through amazon.co.uk
Anneeka’s bond with Indian home-cooking stems from early childhood when she lived with her grandparents within an extended family. Born and raised in West London, Anneeka connects the food of her Punjabi heritage with fond memories of her dadima’s cooking and stories of her life in India. Through travelling with her family, Anneeka appreciated the universal concept of a grandmother’s wisdom and love, and was concerned that such precious wisdom would be lost forever with their generation if not tapped into.
At university, Anneeka was a passionate student of Spanish and English. Her dream career was to combine her love for Indian food, with her interest in languages, culture and literature. Going on to work in one of the UK’s leading fresh produce companies, Anneeka learnt about food provenance, marketing and business. After completing this Management Graduate scheme, she decided to take a ‘leap of faith’ and develop a brand which combined her passion for writing, Indian food and the wisdom of grandmothers, seeking to connect generations in the process. Her decision was inspired by her father’s business spirit, and her plans are to continue writing.
For review copies/interviews/further information please contact Anneeka at firstname.lastname@example.org