Dr Martens launched their much-anticipated new store in Reading
Dr Martens launched their much-anticipated new store with Reading’s very own rockers The Amazons headlining a night of raucous celebration
With support from neighbouring Guildford band, BlackWaters, the indie punk foursome warmed the crowd with anthems such as ‘So Far Out’ and ‘Down’ playing rowdily to a crowd who were eager to welcome the band into the brand new store.
Next up headline act The Amazons paid homage to Dr. Marten’s commitment to music with their intense guitar solos, lyrical verses and unfiltered rock attitude which echoed through Queen Victoria Street. As their indie hit’s ‘Little Something’ and ‘In My Mind’ closed the set and the evening, it was a night to remember for Reading’s local community.
Throughout Dr. Marten’s history, the brand has been adopted by diverse individuals, musicians, youth cultures and tribes, so it was only natural for the launch to be supportive of home-grown talent. A special commission by local illustrator Joe La Placa was proudly displayed on a large scale backboard and will remain a focal point within the store.
The Reading store will also offer further community based events and meet-ups in the following weeks, working with a range of diverse individuals from the surrounding community. More details to be announced soon.
The Dr. Marten’s Reading store is now open on 24 Queen Victoria Street, Reading, RG1 1TG.
About Dr. Martens
The first pair of Dr. Martens boots rolled off the production line on the 1st April 1960. With its trademark yellow stitch, grooved sole and heel-loop, it was a boot for workers, initially worn by postmen and policemen; comfortable, durable and lightweight in comparison to its competitors at the time.
Throughout Dr. Martens history, the brand has been adopted and subverted by diverse individuals, musicians, youth cultures and tribes. These are the people who stand out from the crowd and their journey of self-expression has always been accompanied by a pair of DM’s.
The simple silhouette allows people to customise each pair; whilst on a utilitarian level their famous durability and comfort make them ideal footwear for the world of gigs and street fashion. On an emotional level, they are a flag of attitude and empowerment.
The Northamptonshire factory where it all began still exists to this day, in the village of Wollaston. A specific range of ‘Made In England’ products are manufactured here by a small, close-knit team of people schooled in traditional shoe-making and the unique process that makes Dr. Martens like no other shoe on earth.